Car Infotainment: Two Thirds Of Drivers Are Being Distracted

Car Infotainment: Two Thirds Of Drivers Are Being Driven To Distraction

Car Infotainment: Two Thirds Of Drivers Are Being Distracted

Up to two thirds of motorists believe their fellow drivers are increasingly being distracted by their infotainment systems…

Infotainment and Driver Distractions 

New research has revealed that most drivers believe their fellow motorists are being driven to distraction by infotainment systems. Conducted by Venson Automotive Solutions, it revealed that two-thirds (68%) believe drivers are failing to properly concentrate on the roads as a result of their in-car tech. Despite this, only 13% of the research’s respondents admitted to having being distracted themselves. The findings follow a Department for Transport (DfT) review of road policing. It’s called on police forces to provide evidence of how infotainment systems might affect the concentration and attention-span of drivers.

Simon Staton, client management director at Venson, believes there’s room for improvement when it comes to in-car distractions and road safety. He said, “we may have some of the safest roads in the world, but anything that can be done to reduce the number of casualties on our roads is to be welcomed. The advances made in in-car technology have moved on very quickly; and as they become standard in new vehicles, the scope for driver distraction also grows”. He added, “we look forward to the results and recommendations from the DfT review”.

An Appetite For In-Car Tech 

Part of the problem with in-car technology is that, ultimately, we like it. Whether it’s infotainment systems themselves, sat navs or mobile phones, the range of gadgets and gizmos available is vast. The demand is only increasing, too. For instance, 67% said they’d use a dashboard satnav if one was made available. 50% of drivers would also like an emergency call button in their car in case they were involved in a car accident. Some 48% of them would welcome more advanced tyre pressure monitoring apps; and 43% would use lane-keeping and cruise control features. Curiously enough, most drivers seem to only be interested in practical technologies. Just 26% of drivers said they’d be interested in lifestyle or entertainment-related features.

On the one hand, this appetite for more technology presents opportunities for distraction. On the other hand, most of the demand is actually for safety-related features. Ultimately, our cars are looking more more like ‘smart’ devices than just a means of transport. Because in-car technology is the car, there’s a risk that drivers see it as acceptable to use it whilst on the move; even though this can be just as distracting as using a mobile phone. Manufacturers, road authorities and government bodies need to do more to properly assess the risks that come with new in-car technologies. In the meantime, drivers need to exercise a little commonsense. You wouldn’t (we hope) text whilst behind the wheel, so why would you spend a minute tweaking your infotainment system’s settings?

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