New research has revealed that, by 2030, we’ll refer to electric cars as just ‘cars’. This is a testament to the rapid normalisation of the vehicles…
Conducted by Ultra Low, the research has revealed the widespread belief amongst consumers that electric vehicles are becoming increasingly mainstream. 2,000 people were asked about the vehicles and 69% felt that the ‘electric’ in ‘electric car’ would be dropped. This is despite the fact that they currently make up only 3.4% market share; perhaps indicative of how widespread belief in their inevitability has become. Sales figures reinforce the belief. In 2018, there were 659 all-electric cars and 3,125 plug-in hybrids registered. This year, the roles have reversed with 3,147 and 907 registrations respectively.
But what does ‘normalisation’ look like? Over half of the respondents said it means seeing all-electrics on the roads. A third suggested it’d needed to be closer to home, with their friends and families making the transition. In addition, a quarter said a greater range of models to choose from would play a fundamental part in the process. Go Ultra Low ambassador Ben Fogle believes more people are beginning to perceive the benefits of EVs. He said, “it’s really encouraging to see that people expect EVs to be the norm in just over a decade. Our research shows that as we become more aware of the benefits of owning an electric car, the choice of models available and the rapidly growing charging infrastructure, people are more likely to consider going green and buy an EV”.
On The Way To 2030
Ten years isn’t far away in automotive terms. Automakers are always planning their line-ups years and years in advance. And there certainly are positive signs that EVs may become the ‘norm’ by 2030. Soon, all-electric versions of the Peugeot 209 and Vauxhall Corsa will become available. These aren’t watered-down versions, either, they’re practically identical to their ICE equivalents. Volkswagen has also officially unveiled its ID.3 model, which it expects to rival the success of both the Beetle and the Golf. Even the likes of Porsche has poured billions into electrification, with its Taycan model attracting constant streams of media attention.
Just as we’ve stopped referring to contemporary phones as ‘smartphones’ (instead just using ‘phones’) electric cars will almost certainly follow suit. Recently, Jaguar launched a campaign to literally redefine the meaning of ‘car’, owing to combustion engine’s declining relevance and importance. Perhaps in future, drivers of all-electrics will smugly refer to older models as ‘petrol cars’ or ‘diesel cars’? Whether normalisation will have kicked in by 2030 or not remains to be seen, but it’s hard to deny that the process is happening.
These Are The UK Cities Best-Prepared For Electric Vehicles: https://autoserve.co.uk/motoring-news/uk-cities-best-prepared-electric-vehicles/
The UK Is The Second Cheapest Place In Europe To Own An Electric Car: https://www.autoserveclub.co.uk/blog/uk-second-cheapest-place-europe-electric-car/