Privacy Policy

Who we are

Thank you for visiting Ltd (“Autoserve Ltd.”, “Autoserve”, “We”, “Us”). We take your privacy very seriously and are committed to protecting your personal information. Whilst most of our website is available to use without the need for you to submit personal data, there are areas where it will become necessary. If you choose to provide your personal data then this privacy policy sets out the way in which any personal data you provide to us is used and kept secure by us. It applies whenever we collect your personal data (including when you use our website or other digital platforms), so please read it carefully.

What data we need

The personal data we collect from you includes:

  • Questions, queries or feedback you leave, including your name, county, contact number and email address if you contact us using the ‘contact us’ page on our website
  • Your email address and subscription preferences when you sign up to our email alerts
  • How you use our emails – for example whether you open them and which links you click on
  • Data that identifies computers or other devices you use to connect to the internet. This will include your Internet Protocol (IP) address, and details of which version of web browser you used
  • Information on how you use the site, using cookies and page tagging techniques
  • If you or your business takes out one of our services we will also require your name, residential and/or business address, contacts details such as email addresses and phone numbers, financial date for Direct Debit purposes and your vehicle details.

The legal basis for processing this data is to perform a task in the public interest that is set out in law and is statute based.

Why we need it

If you or your business takes out one of our services we require your data in order to:

  • Fulfil our legitimate interest
  • Manage our relationship with you or your business
  • Develop new ways to meet our customers’ needs and to grow our business
  • Develop and carry out marketing activities
  • Study how customers use products and services from us and other organisations
  • Provide advice and or guidance about our products and services
  • Develop and manage our brands, products and services
  • Test new products or services
  • Manage how we work with other companies that provide services to us and our customers
  • Deliver our products and services
  • Make and manage customer payments
  • Manage fees, charges and interest due on customer accounts
  • Collect and recover money that is owed to us
  • Manage and provide treasury and investment products and services
  • Manage risks for us and our customers
  • Obey laws and regulations that apply to us
  • Respond to complaints and seek to resolve them
  • Run our business in an efficient and proper way. This includes managing our financial position, business capability, planning, communications, corporate governance, and audit.
  • Improve the site by monitoring how you use it
  • Gather feedback to improve our services, for example our email alerts
  • Respond to any feedback you send us, if you’ve asked us to
  • Send email alerts to users who request them
  • Allow brokers and vehicle dealers to access a log-in section of our website to access vehicle maintenance quotes.

We also use Google Analytics software to collect information about how you use We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • The pages you visit on
  • How long you spend on each of our website pages
  • How you got to the site (referrals)
  • What you click on while you’re visiting the site

From a simple visit to our website, we do not collect or store your personal information (for example your name or address) so this information cannot be used to identify who you are.

If while visiting our website you complete our ‘contact us’ form we will ask for your name, your county, contact number and email address. This is to ensure that we can contact you to respond to your question/feedback. As our sales employees work by area we ask for your county so we can pass your request onto the relevant employee of Autoserve Ltd.

What we do with your data

We do not share the information we collect from you if you are simply visiting our website or complete our ‘contact us’ form.

If you have a maintenance contract, fleet card or service card agreement with Autoserve Ltd the data we collect may be shared with our selected partners, but only with your permission. This will include our accident management partner, if you are involved in an accident along with our breakdown partner, the AA, if your vehicle is broken down and you required assistance or if you take your vehicle into any Kwikfit or National Tyre centre for replacement tyres/puncture repair we will confirm with the centre that you are or are not a customer of Autoserve Ltd. In most of these situations we will use your vehicle registration to confirm whether you are or are not a customer of Autoserve Ltd, this is for authorisation purposes.

We will share your details with vehicle garages if you contact us to book your vehicle in, for example this may include booking the vehicle in for a service, repair, warranty work or MOT. The information we will share will include your name, vehicle registration and that you are a customer of Autoserve’s. We do share your contact details with our garage network and Direct Debit service provider.

We will not:

  • Sell or rent your data to third parties
  • Share your data with third parties for marketing purposes

We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime.


We may monitor or record any telephone calls for both security and employee training purposes.

How long we keep your data

We will only retain your personal data for as long as:

  • It is needed for the purposes set out in this document
  • The law requires us to

In general, this means that we will only hold your personal data for a minimum of 1 year and a maximum of 7 years.

Children’s privacy protection

Our services are not designed for, or intentionally targeted at, children 18 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 18.

Where your data is processed, stored and how we keep it secure

All information you provide to us is stored on our secure servers in the United Kingdom

We will take all steps, which are reasonably necessary, to ensure that your data is treated securely, including taking the following safeguards:

  • Where documents containing personal information are in paper form for an interim period, they are stored in secure lockable desks and cupboards.
  • Paper documents are disposed of by shredding in a manner that ensures confidentiality
  • We use up-to-date and industry standard firewall and encryption software technology

Transmitting information via the internet is never completely secure. Although we will do our best to protect your personal data, the security of your personal data transmitted to use cannot be guaranteed. Any transmission is at your own risk. You acknowledge and agree that we shall not be responsible for any unauthorised use, distribution, damage or destruction of personal data, except to the extent we are required to accept such responsibility under data protection laws.

Your rights

You have the right to request:

  • Information about how your personal data is processed
  • A copy of that personal data
  • That anything inaccurate in your personal data is corrected immediately

You can also:

  • Raise an objection about how your personal data is processed
  • Request that your personal data is erased if there is no longer a justification for it
  • Ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, get in contact with our Data Protection Officer.

Links to other websites may from time to time contain links to other websites.

This privacy policy only applies to, and doesn’t cover other services or websites that we link to. The websites or services that we link to will have their own terms and conditions and privacy policies.

Following a link to another website

If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to from another website

If you come to from another website, we may receive information from the other website. We don’t use this data. You should read the privacy policy of the website you came from to find out more about this.

Changes to this policy

We may change this privacy policy. In that case, the ‘last updated’ date at the top of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.

If these changes affect how your personal data is processed, Autoserve Ltd will take reasonable steps to let you know.

Contact us or make a complaint

Contact the Data Protection Officer (DPO) if you:

  • Have any questions about anything in this document
  • Think that your personal data has been misused or mishandled

Data Protection Officer

Autoserve Ltd,
Unit 2, St Kenelm Court,
Steelpark Road,
West Midlands,
B62 8HD

You can also make a complaint to the Information Commissioner, who is an independent regulator.

Information Commissioner’s Office

Wycliffe House,
Water Lane,